Analysis of the dissemination and development pathways of Traditional Chinese Medicine health knowledge in China

doi:10.19852/j.cnki.jtcm.2026.03.014

Journal of Traditional Chinese Medicine ›› 2026, Vol. 46 ›› Issue (3): 740-744.DOI: 10.19852/j.cnki.jtcm.2026.03.014

• Idea and Methodology • Previous Articles Next Articles

Analysis of the dissemination and development pathways of Traditional Chinese Medicine health knowledge in China

ZHU Min¹, GUO Hua², MA Xuesheng³, ZHANG Xingping⁴, ZHANG Lei⁴, SONG Yujiao¹, JIANG Zhuonan¹, YU Feilong⁵()

¹ Institute of the History and Literature of Traditional Chinese Medicine, China Academy of Chinese Medical Sciences, Beijing 100700, China
² China Academy of Chinese Medical Sciences, China Academy of Chinese Medical Sciences, Beijing 100700, China
³ School of Natural Medicine, University of the Western Cape Private bag X17, Cape Town 7941, South Africa
⁴ China Academy of Chinese Medical Sciences Traditional Chinese Medicine Data Center, China Academy of Chinese Medical Sciences, Beijing 100700, China
⁵ School of General Education, Beijing Normal-Hong Kong Baptist University, Zhuhai 519000, China

Received:2025-09-15 Accepted:2025-12-21 Online:2026-06-15 Published:2026-06-08
Contact: YU Feilong, School of General Education, Beijing Normal-Hong Kong Baptist University, Zhuhai 519000, China. 2403546051@qq.com, Telephone: +86-18001028427
Supported by:
Asian Development Bank Technical Assistance TA 10393-PRC: Integration of Traditional Chinese Medicine Into Elderly Care through Smart Technology(58235-001);Special Scientific Research Project of the National Administration of Traditional Chinese Medicine: a Study on the Application of the “Internet Plus” Smart Traditional Chinese Medicine Health Communication Cloud Platform in Integrated Medical and Elderly Care(GZY-KJS-2025-022);China Population and Family Welfare Foundation: a Study on the Current Status and Development Trends of Traditional Chinese Medicine Services in Integrated Healthcare and Elderly Care(SLB-2-20241101-627)

Abstract

Abstract:

Against the backdrop of China’s aging society and under the macro policy of building a Healthy China proposed at the Fifth Plenary Session of the 18th Central Committee of the Communist Party of China, the dissemination of Traditional Chinese Medicine (TCM) health knowledge has emerged as particularly crucial and imperative. This paper systematically examines the current status of TCM health knowledge dissemination in China. It identifies multiple challenges in the dissemination process, including multidimensional constraints related to content dissemination, media channels, and audience characteristics. Drawing on these findings, this paper proposes a strategic framework centered on high-quality content, with standardized media platforms as key hubs and audience empowerment as the ultimate goal.

Key words: aging, medicine, Chinese traditional, dissemination of health knowledge, analysis of the current situation

ZHU Min, GUO Hua, MA Xuesheng, ZHANG Xingping, ZHANG Lei, SONG Yujiao, JIANG Zhuonan, YU Feilong. Analysis of the dissemination and development pathways of Traditional Chinese Medicine health knowledge in China[J]. Journal of Traditional Chinese Medicine, 2026, 46(3): 740-744.

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