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Journal of Traditional Chinese Medicine ›› 2013, Vol. 33 ›› Issue (02): 280-282.DOI: 10.1016/s0254-6272(13)60140-5

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Strategy for market expansion:medical services of Traditional Chinese Medicine

Zhiwei Wang, Zongyou Li   

  1. School of Administration,Beijing University of Chinese Medicine;President's Office,China Academy of Chinese Medical Sciences;
  • Accepted:2013-04-15 Online:2013-04-15 Published:2013-04-15

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Abstract: OBJECTIVE:To explore a possible strategy of market expansion for Traditional Chinese Medicine(TCM) medical services.METHODS:Based on literature study and the data collected through a survey with a specifically-designed questionnaire,a strategy was suggested for TCM medical services entities.RESULTS:The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.CONCULSION:TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.

Key words: Strategic thinking, Market expansion, Traditional Chinese Medicine

Cite this article

Zhiwei Wang, Zongyou Li. Strategy for market expansion:medical services of Traditional Chinese Medicine[J]. Journal of Traditional Chinese Medicine, 2013, 33(02): 280-282.