Strategy for market expansion:medical services of Traditional Chinese Medicine

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  • School of Administration,Beijing University of Chinese Medicine;President's Office,China Academy of Chinese Medical Sciences;

Accepted date: 2013-04-15

  Online published: 2013-04-15

Abstract

OBJECTIVE:To explore a possible strategy of market expansion for Traditional Chinese Medicine(TCM) medical services.METHODS:Based on literature study and the data collected through a survey with a specifically-designed questionnaire,a strategy was suggested for TCM medical services entities.RESULTS:The outcome of the survey showed that 87.50% of respondents held that TCM belonged to complementary and alternative medicine or traditional medicine.CONCULSION:TCM medical services entities should be considered as market stopgap in healthcare market and a strategy of market expansion for TCM medical services should be built for them accordingly.

Cite this article

Zhiwei Wang, Zongyou Li . Strategy for market expansion:medical services of Traditional Chinese Medicine[J]. Journal of Traditional Chinese Medicine, 2013 , 33(02) : 280 -282 . DOI: 10.1016/s0254-6272(13)60140-5

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